http://caviar.wiredrive.com/l/p/?presentation=7889b52a911c9572b6673fc96abbd6e4
They are shocking, completely x-rated, and possibly even too much? I just don't think you have to go that far. In the world today we seem to like being shocked, its become part of our culture.
Although I don't find this offensive, I just see it as unnecessary. There are plenty of other ways to grab the viewers attention without the shock factor. I remember reading somewhere about how shocking advertisements didn't have much of an effect on the viewer. But saying that, an advert like that is memorable.
The company that made these for the Swiss Federal Office of Public Health created a previous Stop AIDS poster campaign last year, which takes a more light-hearted approach.
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